Don’t Weaken Your Postcard Mailings with Avoidable Mistakes
Mistake #1: Failure to send repeat mailings.
Ask any sales pro if this true:
“80% of sales are made on the fifth to twelfth contact.”
Experience marketers know that customers and clients respond to repeat mailings. That’s why it’s a waste of money to mail just once.
The name recognition that only comes through repetition keeps your brand, product or service top of mind. When the consumer is in “buying mode,” that spark of recognition is what moves them in your direction.
According to a recent study, direct mail generates 70% higher brand recall and gets consumers to act.
Mistake #2: Failure to send repeat mailings.
That’s right. Let us put it another way: The more you mail, the more you make.
At the other end of the spectrum, you’ll find this to be true: “2% of sales are made on the first contact.” If that’s good enough, repetition isn’t necessary. Just know that you would be leaving a lot of money on the table.
Good design counts, and your message should be clear because quality is important, too; but the quantity that you mail is the real game-changer. To increase your return on investment, first you must increase the mailing effort.
Mistake #3: Failure to send repeat mailings.
Indeed, we practice what we preach, and say one more time that repetition is the key to direct mail success!
If you think you can cut back on your direct mail effort and still see the same return, be warned. Don’t settle for the decrease in revenue that is sure to come with a decrease in your mailings.
Call NewLook Marketing today for a no-risk complimentary review of your situation. Let our experience help make your mailing work for you by avoiding costly mistakes.